Good architecture allows you to delay decisions until absolutely necessary

Buy yourself time for options to materialize, with limited downside risk. Guaranteed liquidity.

What is your time horizon? How much would it impact your business if you were able to expand that?

I ask different questions

Outcomes can be




Move to Positive from Neutral

Remain Neutral

Move from Negative to Neutral

Move from Negative to Positive

Prevent regression from Positive

Prevent regression towards Negative

Gain certainty

Reduce risk

Transfer risk

Get compensated fairly for taking on risk

Price risk accurately

Recover quickly from / mitigate the impact of risk events

Achieve Substantial Compliance

Reduce waste

Optimize resource allocation

Reduce wait / delay

Remove process friction

Improve quality

Eliminate errors

Eliminate redundancy

Reduce costs

Control spend

Optimize spend

Optimize revenue

Optimize experiences

Make it easier to do business with you (channels + experiences)

Enter new markets

Evolve business models

Increase productivity

Eliminate switching costs

Optimize cognitive load

Provide enjoyable experiences and fulfilling work

Create positive feedback loops

Align to value streams

Gaining insight

Making Better Decisions

Inefficiency and waste are closely related but not necessarily the same. Inefficiency refers to any suboptimal use of resources, including time, money, or manpower, that results in a lower output or outcome than is possible. Waste, on the other hand, refers specifically to the use of resources that do not add value to the final product or service. While reducing waste is an important goal in any process optimization effort, reducing inefficiency can also have a significant impact on productivity and profitability.

Process friction refers to any inefficiencies, obstacles, or barriers in a workflow that slow down or hinder progress, causing delays, errors, or unnecessary costs. These frictions can be caused by anything from redundant steps in a process to poor communication between team members, and can be mitigated through process optimization, automation, and other efficiency measures.

  • Streamline processes and workflows
  • Automate repetitive tasks
  • Implement lean principles
  • Optimize resource allocation
  • Use technology to increase productivity