Service design is a discipline focused on the structuring and delivery strategies of technology capabilities and data in the form of services consumable by the enterprise.
Designing services requires detailed planning and organization of technology components, processes, and interfaces to ensure that each interaction with a stakeholder is intuitive, consistent, and focused on value or information exchange.
In addition to delivering seamless and meaningful user experiences while adhering to performance, interoperability, and compliance, well-designed services can foster opportunities for innovation and automation through self-service and highly customized interactions that encourage engagement.
