Experience design focuses on creating interactions that go beyond basic functionality and value exchange to provide deeper and more meaningful engagement with a system.
Designing optimal experiences requires a deep understanding of the humans that will be interacting with a system, what their expectations are, and how to exceed those expectations.
Building trust and loyalty over time can be influenced by thoughtful and intentional experience design, providing intuitive, cohesive, and aesthetically pleasing interfaces to customer experience (CX), user experience (UX), employee experience (EX), and other applications that make it enjoyable for humans to interact with technology.
