CRM integration seamlessly connects core Customer Relationship Management capabilities with components and services that best support sales, marketing, service, and adjacent or supporting business processes.
Integrating CRM with internal and external third-party data sources helps creates a comprehensive 360-degree view of a customer by ingesting and relating data to validate, cleanse, contextualize, and augment core CRM data.
Well planned and executed integrations enable extending CRM capabilities with behavioral, operational, and analytical data to improve prospecting activities and marketing campaign effectiveness, monitor for changes in customer behavior, and anticipate opportunities to strengthen and grow customer relationships.
