Marketing automation includes the design and implementation of systems that optimize strategic marketing workflows and automate common tasks, closing the loop on marketing campaign effectiveness and revenue attribution.
Marketing automation tools and technologies drive personalization and engagement with prospects and customers across multiple channels and experiences, including web, email, mobile, and social.
Automating key marketing processes and workflows facilitates deeper understanding of customer signals and behaviors, enabling organizations to optimize marketing portfolio spend and design interactions that deliver continuous mutual value, driving engagement, retention, and loyalty.
